Standing Cypress
Ipomopsis rubra (Polemoniaceae)
A sturdy, upright perennial variety native to the southeastern portion of the United States. The brilliant red, tubular flowers are marginally spaced throughout the entire length of the spike. The leaves are finely divided making this variety easy to identify when not in bloom. Requires a very dry, well-drained soil in full sun to partial shade.
http://aggie-horticulture.tamu.edu/wildseed/37/37.4.html